Bang & Olufsen

B&O report

Bang & Olufsen Case Study by Audio Management

Bang & Olufsen had some challenges regarding their use of audio in various touchpoints. Audio Management developed a complete SoundIdentity® Manual and Audio Corporate Identity® in close coorporation with key people at Bang & Olufsen.

Audio Management have continued the cooperation with Bang & Olufsen and developed a set of ringtones for a coming product.

"Branding the Sound of Falling Aluminium"

The Beocom 2 ring tune has raised the bar in the manufacture of corded phones. By refining
this existing sensoy tuch point, additional brand equity is established, and another aspect of the Bang & Olufsen brand enters the universe.
Furthermore the difference between the BeoCom2 sound and other ringing tones is, that the Bang & Olufsen sound is human, it makes you feel at home, and it´s instantly recognizable, says Birgitte Rode, CEO of Audio Management."

BRANDsense, page 81, 82 by Martin Lindstrom

News

Jan 2010

We welcome Louis Nielsen A/S as a new customer.

The campaign is to be announced on February 6.th and consists of teambuilding, employer branding, ring tones and two sound brands.

More follows after February 6.th.
Project Marienhaab Project Marienhaab were approved for funding by Kulturaftale Nordjylland and Region Nord. The project consists, among other initiatives, of masterclasses and workshops were composers and producers are able to compose sound branding elements to certain selected companies.

For further information please contact us by mail or by telephone +45 3940 6460.

Audio Management
Aalborg
Kirkegaardsgade 3 DK-9000 Aalborg. Email: info@soundbranding.com Phone: +45 3940 6460 Cell: +45 50941003