| Strategic, designed sound branding |
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 The SoundIdentity® Platform Audio Management’s SoundIdentity® model is developed as a strategic brand platform for the clients to use as a management tool across specific user touch points and target groups. Audio Management’s work with clients has shown that a designed and managed SoundIdentity® platform has an equal impact on expressing brand propositions and engaging customers, to visual elements. However, if you combine sound and visual elements intelligently the result is simply astounding. Sound has the ability to set the mood in a very powerful manner, and therefore one carefully needs to consider the nature of the touch points in a deeper sense, than when using visual elements. |