Most companies today does not own a Sound Identity manual, despite the fact, that they use audio and music when expressing the brand on the telephone, events or in advertising. This fact alone makes sound branding a central strategic tool in building and maintaining brands.

 

If the existing sound creates contradictory or poorly targeted messages, the result is an inappropriate perception of the brand with wrong positioning and an undesirable image as result.

A sound design audit makes management able to undertake a critical evaluation of the brands use of sound through the eyes of the unbiased experts at Audio Management. 

 

A design audit is a benchmark tool, that reveals if the sound, that are currently being used are 

supporting or corrupting the existing brand, by analysing both the brandbase and the touch points.