“You can close your eyes – But you can not close your ears”

IMAGINE THIS…

It is Tuesday morning and Mark is waking up. The tranquillity of sleep has been interrupted by the radio turning on. The room is filled by the usual cheery opening salvo from his favourite radio station, proclaiming that that he is listening to the greatest curated music in the country.

Mark lays in bed for a bit, thinking through his day as the music is interrupted by jingles. Still sleep drunk, the sounds intermingle with the dream he is slowly slipping from he turns on the TV, just in time to be met by the urgent little composition signalling that the morning news are on while his smartphone ringtone mixes into the sound tapestry of the morning…

If you have doubts what impact sound and music have on you and your daily life and how you can use it in marketing and branding, you will get a number of answers in the book.

The book “Soundbranding – the connection between investment and emotion” is targeted to everybody with an interest in branding and marketing on the average level, as well as students and professionals within the field.

 BRANDSENSE

THE CASE

Bang & Olufsen, Client Case, BRANDsense p. 81, 82.
Concept for B&O Audio Corporate Identity executed by:
Soundbranding, formerly Audio Management, 2001 – 2002.

…THE SOUND OF FALLING ALUMINUM

The ringing tunes created for Bang & Olufsen were used and described by Martin Lindstrom in his book: Brand sense. The case was used as a model example of using sound to refine the sensory touchpoint of a product to boost brand equity.

 ((( ABA )))

HOW WE GOT THERE

Being an internationally recognised expert in sound branding Birgitte Rode was invited to cooperate with the Audio Branding Academy regarding their Yearbook 2009/2010.

…HOW TO GET THERE

An article by Birgitte Rode: Sound Branding – How to Get There was published in the Audio Branding Academy Yearbook 2009/2010. The article explained how can a brand form a musical personality to develop its identity and gain impact. The article provided a case example of such a phenomenon by referring to Disney, and discussed differences between Sound Branding and Celebrity Branding.