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IMAGINE THIS…
It is Tuesday morning and Mark is waking up. The tranquillity of sleep has been interrupted by the radio turning on. The room is filled by the usual cheery opening salvo from his favourite radio station, proclaiming that that he is listening to the greatest curated music in the country.
Mark lays in bed for a bit, thinking through his day as the music is interrupted by jingles. Still sleep drunk, the sounds intermingle with the dream he is slowly slipping from he turns on the TV, just in time to be met by the urgent little composition signalling that the morning news are on while his smartphone ringtone mixes into the sound tapestry of the morning…
If you have doubts what impact sound and music have on you and your daily life and how you can use it in marketing and branding, you will get a number of answers in the book.
The book “Soundbranding – the connection between investment and emotion” is targeted to everybody with an interest in branding and marketing on the average level, as well as students and professionals within the field.
BIRGITTE RODE AT A-SPEAKERS
A-SPEAKERS.COM
The company is an accomplished coordinator between consultants and interested clients for various types of events including: conferences, staff meetings, and more.
A GLOBAL SOUND BRANDING EXPERT
Soundbranding C.E.O. Birgitte Rode is a registered speaker at A-Speakers with expertise in sound branding. When exploring trends, possibilities, and requirements in the field of branding or music integration the input offered by Birgitte Rode may prove inspirational. Furthermore, proper implementation of sound and music for branding may become a strategic success for any company when using Birgitte Rode’s experience.
Learn more.
SCHEDULE A MEETING
In order to request consulting or lectures offered by Birgitte Rode contact us, or submit a request here.

THE CASE
Bang & Olufsen, Client Case, BRANDsense p. 81, 82.
Concept for B&O Audio Corporate Identity executed by:
Soundbranding, formerly Audio Management, 2001 – 2002.
…THE SOUND OF FALLING ALUMINUM
The ringing tunes created for Bang & Olufsen were used and described by Martin Lindstrom in his book: Brand sense. The case was used as a model example of using sound to refine the sensory touchpoint of a product to boost brand equity.
